Project Segment Scout is part of Sneaks, Adobe’s once a year innovation engine.
For example, a retail marketer could simply ask Adobe Experience Platform to search for “women in New York who have added shoes to a cart and picked it up in store” and this feature will automatically analyze the request, mine the brand’s data and share a group of customers for the brand to engage with. Marketers can deploy the platform’s experimental, natural language-based interface to build powerful customer segments and mine data in the right way to move forward. In an effort to enable marketers to operationalize customer data more efficiently, Adobe is previewing Project Segment Scout in Adobe Experience Platform. As a result, brands can expect to see increased site performance and simplified data collection.
By reducing the amount of code on each page by up to 80 percent, Adobe dramatically increases the page load speed.Īlso read: How Marketers Can Lead Customer Experience in the New Normalīrands and marketers can also leverage Adobe’s new Web and Mobile SDKs and world-wide data collection network to stream event-level data to first- or third-party destinations in seconds. For marketers who use Adobe Experience Platform in conjunction with other applications, the new capability greatly improves performance. The solution-agnostic data gateway provides brands with the option to not only send multiple requests, but also receive requests from multiple servers in one response helping brands achieve easier integrations, decrease costs, and drive real-time impact with customers.
With Adobe Experience Platform Edge Network and Web/Mobile SDK, marketers can now consolidate the strategy into a single implementation that works across products, ultimately streamlining and accelerating data transfers to and from edge servers with one Edge Network and one SDK for all Adobe Experience Cloud apps. Adobe launches Edge Network and SDK capabilities to accelerate enterprise transformationĪdobe yesterday announced the launch of new capabilities to its Adobe Experience Platform.